We’ve almost seen it all when it comes to assets that go up for auction. But when we find something really special, we make sure to pull it out and highlight it with extra marketing.
Like this Vintage Gibson Les Paul Standard Electric Guitar.
Our team identified it as something special and separated it from the normal process.
We executed a “Rare Finds” marketing campaign to gain awareness and bidders.
And it worked! The guitar closed at $1,507 with 209 total bids, 29 active bidders, and 179 people watching the auction!