We’ve almost seen it all when it comes to assets that go up for auction. But when we find something really special, we make sure to pull it out and highlight it with extra marketing.
Like this Namiki Yukari Kabuto 2015, Limited Edition Fountain Pen.
Our team identified it as something special and separated it from the normal process.
We executed a “Rare Finds” marketing campaign to gain awareness and bidders.
And it worked! The pen closed at $3,737 with 275 total bids, 15 active bidders, and 127 people watching the auction!